Director EVV said, We started the shooting on 1st June and shot the film in RFC, Araku, Vizag and Kashmir. We exploited some wonderful locations in Kashmir for three songs. I would like to thank the CM Gulab nabi Azad for granting us the permission. Pellaindi Kaani is the first film to be shot in Kashmir after 1998. The story of this film deals with the incidents that happen after marriage. I feel that this is another good film from me after Aame. We will release the audio by 25 September. We are planning to release the film on 12 October.