Movie 3 which is expected to hit the screens on April 13th 2012 along with the dubbed version in Hindi is to auctioned. If sources are to be believed, the Why This Kolveri Di film is expected to be auctioned at a price of nothing less than 70 crores. This movie which is produced by Dhanush father Kasthuri Raja started getting worldwide attention after the song Why This Kolveri Di went on to spread like viral over the internet and started gaining international popularity. The producer is using this opportunity to get a higher price for this movie. Movie 3, which is directed by debutante Aishwarya Dhanush, daughter of Superstar Rajinikanth is leaving no stones unturned to make sure that this movie makes it big.The movie stars Dhanush, Shruthi Hassan, Siva Karthikeyan and Sunder Ramu. Music for this film is composed by Anirudh who is also gaining popularity because of his song Why this kolveri di.