Shahrukh Khan's latest offering 'Billu' has collaborated with Hungama for some exciting applications. Mr Neeraj Roy, Managing Director & CEO introduced the exciting applications to Shahrukh at a happening event held in Mumbai. Bollywood Hungama brings you some exclusive moments from this event where King Khan also recounted his long association with Mr Roy and Hungama. Notably the stage was designed in a rustic setting akin to 'Billu's' world with a charpai, cycle, laaltain, sacks, jalebis, masala chai and samosa, reinventing a whole new world. Must watch!