Amitabh Bachchan’s Filpkart Ad Lands Him In Trouble; Actor Slapped With A Fine Of Rs 10 Lakh, Details Inside

Amitabh Bachchan In Legal Trouble: In a recent turn of events, veteran star Amitabh Bachchan has got embroiled in a controversy surrounding his recent Flipkart advertisement. The iconic actor has been slapped with a hefty fine of Rs 10 lakh in connection with the ad.

Amitabh Bachchan, who has associated himself with various brands over the years, was recently featured in an advertisement for the popular e-commerce platform Flipkart for the upcoming Big Billion Days sale.

The Confederation of All India Traders (CAIT) has filed a complaint with the Ministry of Consumer Affairs against the ad terming it as misleading and against the country's small retailers.

The statement issued also sought the withdrawal of the advertisement. The traders' body has also demanded that Filpkart be imposed a penalty as per relevant provisions of the Consumer Protection Act for "false or misleading advertisement" and the actor be fined Rs 10 lakh.

As per media reports, an email sent to Flipkart did not garner a response and the actor could not be contacted for comments. The Secretary General of CAIT, Praveen Khandelwal in a statement said, "As per the definition under Section 2(47), Flipkart, acting through Amitabh Bachchan (endorser), have misled the public regarding the price at which mobile phones are being made available by sellers/suppliers in the smartphone market of India. "This has the effect of disparaging the goods, services, or trade of another person."

Moreover, he emphasized that in accordance with Rule 4 of the 2022 Guidelines for Preventing Misleading Advertisements and Endorsements, Flipkart's advertisement "is misleading because it doesn't contain truthful and honest representation and is wholly incorrect, malicious, misleading and manipulative".

Meanwhile, last week, CAIT raised concerns about the advertisement featuring Bachchan endorsing Flipkart's upcoming Big Billion Day sale and telling consumers that mobile deals would not be available offline at retail stores. The Big Billion Days sale is scheduled from October 8 to 15.