Ek Deewane Ki Deewaniyat: Harshvardhan And Sonam Bajwa Turn Mumbai Into A Romantic Canvas

Following the digital premiere of Ek Deewane Ki Deewaniyat on ZEE5 on 26th December, the platform celebrated the film with a visually immersive activation across two iconic Mumbai locations-Bandra Bandstand and Carter Road. The experience kicked off at Bandra Bandstand in the presence of lead actors Harshvardhan Rane and Sonam Bajwa, who unveiled a specially curated Augmented Reality (AR) wall inspired by the film. By scanning a QR code, media and visitors were able to access exclusive content and information from the newly released title.

Taking the celebration beyond the installation, the actors joined members of the media on a ZEE5-branded bus ride that travelled from Bandra Bandstand to Carter Road. The bus created a moving visual spectacle across the city, extending the film's presence beyond static spaces and adding a dynamic element to the post-premiere celebrations.

The experience culminated at Carter Road, where a striking wall of roses, paired with music from the film, set the mood for a memorable photo opportunity. Harshvardhan Rane and Sonam Bajwa posed against the romantic backdrop, capturing the spirit of Ek Deewane Ki Deewaniyat and bringing the film's world alive for audiences beyond the screen.

Harshvardhan Rane said, "Ek Deewane Ki Deewaniyat is a story driven by intense emotion, and seeing that passion translate into a live, interactive experience like this was truly special. The way audiences engaged with the AR installation and connected with the film's world made it incredibly rewarding. It's exciting that a story this layered can now reach audiences everywhere, through ZEE5, and be experienced beyond the confines of a theatre."

Catch the passion unfold, watch Ek Deewane Ki Deewaniyat, now streaming exclusively on ZEE5.